At Nickelodeon, I launched a number of prosocial initiatives for Blue's Clues & You! that leaned heavily on its strength as an educational brand.
To address the issue of declining school enrollment due to the COVID-19 pandemic, I led the creation of 3 PSAs for a school enrollment campaign encouraging parents to register their kids for school. The :15 spots were distributed on-air, through social media, and on NickParents.com. Customized versions were also provided to dozens of school districts to use in local campaigns.
I also laid the foundation for CluedIntoLearning.com, a website that pulled all of the brand's educational content together and formed a hub for its prosocial partnerships. One of these partnerships was with Save the Children, the charitable partner for a retail initiative in 2021 called Blue Friday. I also spearheaded a new brand spot touting Blue's Clues & You!'s educational prowess.