BRAND STRATEGY WORK
BRAND CAMPAIGN | PARTNERSHIPS
At Nickelodeon, I launched a number of prosocial initiatives for Blue's Clues & You! that leaned heavily on its strength as an educational brand.
To address the issue of declining school enrollment due to the COVID-19 pandemic, I led the creation of 3 PSAs for a school enrollment campaign encouraging parents to register their kids for school. The :15 spots were distributed on-air, through social media, and on NickParents.com. Customized versions were also provided to dozens of school districts to use in local campaigns.
I also laid the foundation for CluedIntoLearning.com, a website that pulled all of the brand's educational content together and formed a hub for its prosocial partnerships. One of these partnerships was with Save the Children, the charitable partner for a retail initiative in 2021 called Blue Friday. I also spearheaded a new brand spot touting Blue's Clues & You!'s educational prowess.
A few samples can be viewed below. Contact me for additional samples that include Email Copywriting, Presentation Scripts, and Ad Copy.
UNLOCK THE POWER OF PARTNERSHIPS FOR YOUR BRAND
Are you developing promotional strategies for your brand or business? If so, you may want to consider partnership marketing. The goal of partnership marketing is to create a mutually beneficial marketing campaign for two or more collaborating businesses.