BRAND STRATEGY WORK

BRAND CAMPAIGN | PARTNERSHIPS

At Nickelodeon, I launched a number of prosocial initiatives for Blue's Clues & You! that leaned heavily on its strength as an educational brand.

To address the issue of declining school enrollment due to the COVID-19 pandemic, I led the creation of 3 PSAs for a school enrollment campaign encouraging parents to register their kids for school. The :15 spots were distributed on-air, through social media, and on NickParents.com. Customized versions were also provided to dozens of school districts to use in local campaigns.

I also laid the foundation for CluedIntoLearning.com, a website that pulled all of the brand's educational content together and formed a hub for its prosocial partnerships. One of these partnerships was with Save the Children, the charitable partner for a retail initiative in 2021 called Blue Friday. I also spearheaded a new brand spot touting Blue's Clues & You!'s educational prowess.

Portfolio: Projects

CONTENT WRITING

BLOG POST:
UNLOCK THE POWER OF PARTNERSHIPS FOR YOUR BRAND

This guest post was written for the Rochester Women's Network blog. Aimed at small business owners, the article discusses the benefits of partnership marketing.

Read Article

Portfolio: Resources and Tips

COPYWRITING

Contact me for a copy of my portfolio, which includes web copy, social posts, emails, marketing collateral, and ads. Sample projects have included the below.

"ABOUT ME" BRANDING COPY

For a Business Owner

PROMOTIONAL EMAIL SEQUENCE

For an Education client

PROMOTIONAL FLIER