Writer and Marketing Strategist
With a background in the corporate marketing world, I excel at teamwork, leadership, and project management. I started my career in book publishing, developing retail and consumer marketing campaigns aimed at parents, teens, and adults. More recently, I've worked in the Media & Entertainment industry to grow and monetize brands, in both Brand Management and Live Events marketing roles. My experience also encompasses B2B, where I've created integrated marketing plans and pitches to new clients.
My interest in writing and sharing stories has always made me gravitate toward opportunities to put my writer's hat on. Throughout my marketing career, I've written branded promotional copy for both consumer-facing pieces like e-mails, ads, and social posts, to B2B communications like style guides and corporate newsletters.
I believe in collaboration, the potential of people, and the promise of new ideas. I am constantly learning and I'd love to learn more about your business needs and your goals.
Interested in collaborating? I'm always happy to chat.
What Clients and Colleagues Say About Working With Alaina
[Alaina] understood our business needs and when items were critical. She delivered strong campaigns - on time - and with great results (high engagement rates, low cost per click, strong impressions, etc.). I highly recommend Alaina and would definitely work with her again.