ABOUT US

Alaina Wong-Canissario
Founder and Marketing Strategist

With a background in the corporate marketing world, I excel at teamwork, leadership, and project management. I started my career in children's book publishing, where I channeled my love for writing into marketing titles like The Very Hungry Caterpillar by Eric Carle and James and the Giant Peach by Roald Dahl. I then spent a couple of years in the advertising world at National CineMedia, creating integrated marketing plans that leveraged cinema, online, and mobile advertising solutions. Most recently, I managed marketing campaigns for events and attractions at Mattel including Day Out With Thomas, Hot Wheels Monster Trucks Live, and Thomas Land.

I believe in collaboration, the potential of people, and the promise of new ideas. I am constantly learning and I'd love to learn more about your business needs and your goals. 


I founded Brightscape Marketing in 2020 with the goal of helping small and mid-sized businesses elevate their brands. Whether you’re about to launch a new project, need advice on growing your business, or have an idea you'd like to bounce around, I'm always happy to chat. 

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EDUCATION & CERTIFICATIONS

In addition to a Bachelor's Degree in Communication from the University of Pennsylvania, Alaina has completed several courses in Digital Marketing from the School of Continuing and Professional Studies at New York University. She continues to pursue additional digital marketing certifications.

HUBSPOT CONTENT MARKETING CERTIFIED

GOOGLE ADS SEARCH CERTIFICATION

GOOGLE ADS DISPLAY CERTIFICATION

HUBSPOT SOCIAL MEDIA CERTIFIED

 

PERSONAL TESTIMONIALS

What Colleagues Say About Working With Alaina

Alaina was diligent, focused and such a hard worker. She wore many hats and juggled many plates in her role, but still was always available when you needed her. Her calm and collected personality provided balance and stability and she was a fantastic member of the team!

Stacie Cohen - Director, Branded Attractions, NBA
(Worked with Alaina at Mattel)

[Alaina] is extremely detail oriented and a problem solver. Alaina always found solutions to problems and executed projects with a sense of urgency and efficiency.

Irene Mui - Director, Preschool Franchise Planning, Nickelodeon
(Worked with Alaina at Mattel)

Alaina is always willing to do what it takes... and does so with a high level of integrity and respect. Alaina's professionalism along with organizational and communication skills have gone a long way in ensuring success.

Charlie Frusci - Account Director, National Cinemedia

 

Brightscape Marketing

585-371-8481

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