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BRAND STRATEGY AND MESSAGING

I work with your team as a trusted partner and strategic advisor. With experience managing iconic global brands at entertainment powerhouses like Mattel and Nickelodeon, I excel at teamwork, strategy, and dreaming BIG!

And if you're looking for a parental leave cover (or maternity leave cover), I can help! Previous clients include Nickelodeon (a division of Paramount) and Bazooka Candy Brands. Take a look at my Parental Leave package for details on how fractional support (10-20 hours per week) could be a great option for your company. I can work remotely with your team or provide in-person support if your business is based in the Greater Richmond, Virginia area.

BRAND & FRANCHISE STRATEGY

Are you growing your brand or IP, diversifying your revenue streams, or expanding into new territories? With experience in Brand Management and Licensing, I can help bring your marketing to the next level.


Let me help you with:

  • Building a compelling story and pitch deck to attract partners or investors

  • Creating an amazing "big idea" for an integrated marketing campaign or co-branded partnership

  • Developing a marketing kit to streamline assets and ensure brand consistency

  • Supporting your team as a Fractional Marketing Manager or Brand Manager

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BRAND POSITIONING AND MESSAGING

Do you want to refine your brand's mission and vision? Do you want to make a stronger connection between your branding and your marketing? I can help you gain clarity and confidence in your brand positioning and messaging. 


Let me help you with:

  • Defining your brand's mission, vision, positioning statement, and key messages

  • Identifying your target audience and developing buyer personas to better understand your customers

  • Creating brand guidelines to inform your messaging strategy across different channels and platforms

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PARENTAL LEAVE COVER

Do you have an employee going on parental leave? Make the most of your limited budget AND give your team members some much-needed support by hiring a part-time parental leave cover! Take a look at my Parental Leave package for details on a great fractional support option (10-20 hours per week). I can work remotely OR in-person if your business is based in the Greater Richmond, Virginia area.

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Brand Strategy: Services
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