BRAND STRATEGY AND MESSAGING
I work with your team as a trusted partner and strategic advisor. With experience managing iconic global brands at entertainment powerhouses like Mattel and Nickelodeon, I excel at teamwork, strategy, and dreaming BIG!
And if you're looking for a parental leave cover (or maternity leave cover), I can help! Previous clients include Nickelodeon (a division of Paramount) and Bazooka Candy Brands. Take a look at my Parental Leave package for details on how fractional support (10-20 hours per week) could be a great option for your company. I can work remotely with your team or provide in-person support if your business is based in the Greater Richmond, Virginia area.
BRAND & FRANCHISE STRATEGY
Are you growing your brand or IP, diversifying your revenue streams, or expanding into new territories? With experience in Brand Management and Licensing, I can help bring your marketing to the next level.
Let me help you with:
Building a compelling story and pitch deck to attract partners or investors
Creating an amazing "big idea" for an integrated marketing campaign or co-branded partnership
Developing a marketing kit to streamline assets and ensure brand consistency
Supporting your team as a Fractional Marketing Manager or Brand Manager
BRAND POSITIONING AND MESSAGING
Do you want to refine your brand's mission and vision? Do you want to make a stronger connection between your branding and your marketing? I can help you gain clarity and confidence in your brand positioning and messaging.
Let me help you with:
Defining your brand's mission, vision, positioning statement, and key messages
Identifying your target audience and developing buyer personas to better understand your customers
Creating brand guidelines to inform your messaging strategy across different channels and platforms
PARENTAL LEAVE COVER
Do you have an employee going on parental leave? Make the most of your limited budget AND give your team members some much-needed support by hiring a part-time parental leave cover! Take a look at my Parental Leave package for details on a great fractional support option (10-20 hours per week). I can work remotely OR in-person if your business is based in the Greater Richmond, Virginia area.