Ignite your brand's full potential
PARENTAL LEAVE COVER
If one of your Brand Managers or Marketing team members will be going on parental leave, who will cover their role while they're away? Plan ahead and ensure things don't fall behind with my Parental Leave Cover package! I'll work with you and your employee to ensure a seamless transition on both ends of their parental leave period.
Typically I have worked with companies as an independent contractor (1099 contractor) for this type of role, on an hourly rate basis. Currently I offer fractional support, 10-20 hours per week, with flexible scheduling that can be tailored to your needs. I've supported clients on a remote basis in the past, but am open to in-person roles if your business is based in the Greater Richmond, Virginia area.
"PARENTAL LEAVE COVER" PACKAGE
A budget-friendly solution vs. a full-time parental leave cover
Avoid overwhelming your team members with the added responsibility of covering their colleague's parental leave
Prioritize key projects that need dedicated support while your employee is on parental leave
1-3 WEEKS PRIOR TO LEAVE
I'll meet with your soon-to-be "on leave" employee and clarify the key priorities for covering their role. In addition to requesting access to necessary systems and documents, I'll connect with other team members and key contacts. Finally, I'll jump in and start managing their day-to-day responsibilities, ensuring a smooth transition while they are still available to answer questions and offer guidance.
THE LEAVE PERIOD
While your employee is on leave, I'll act as an essential member of your team, representing your interests in cross-functional meetings, guiding projects to completion, and ensuring key priorities are met. I'll look to uphold your company's brand standards and established processes, while offering new ideas and suggestions if the need arises.
1-3 WEEKS AFTER RETURN
Prior to your employee's return, I'll have prepared a thorough handover document with current project statuses and links to any necessary digital files. I'll meet with them to review everything and transfer project ownership back to them on an agreed-upon timeline. In addition, I'll provide them with a recap of any projects that were completed while they were on leave.
WHAT I BRING TO THE TABLE
SENIOR-LEVEL MARKETING HIRE
With previous marketing roles at global powerhouses including Mattel and Nickelodeon, I'm an expert at working with cross-functional teams and meeting high standards of excellence.
FRACTIONAL SUPPORT, 10-20 HOURS/WEEK
I can cover the role with select days "in office" OR with partial hours each day of the week. Colleagues have noted my flexibility and dedication to meeting critical deadlines.
REMOTE WORK EXPERIENCE
I began working remotely in 2016 and have experience collaborating with internal and external partners across the country and around the globe. I'll adapt to Zoom, Skype, Slack, MS Teams, or whatever platform your team is on.
A PARENT'S PERSPECTIVE
As a parent, I've experienced what works-- and what doesn't-- when I've gone on parental leave myself. To truly support your employee during their leave period, hiring additional help and creating a plan for a seamless transition on both ends is crucial.
IN THEIR WORDS...
Alaina joined my team for a 5 month engagement as a Senior Brand Manager, stepping in to cover for someone out on leave. It was a great experience as Alaina ramped up immediately.
... My schedule was very hectic and thus I didn't have a lot of time to spend with her and I very much appreciated how she could take a project and just run with it without much oversight
... She has strong project management skills and was good with timelines and thus able to drive her projects efficiently during her 2.5 days working. She also was very flexible and offered to switch her time when needed for big meetings. She understood our business needs and when items were critical.
Rebecca Silberfarb
VP Brand Marketing, Bazooka Candy Brands
I had the pleasure of working with Alaina at both Mattel, and she served as my Maternity Leave cover [at Nickelodeon]. Alaina's attention to detail and ability to move projects along made for a very smooth transition upon my return that I will forever be grateful for. She thrived in conveying our brand's voice and kept brand messaging on-point throughout every campaign and task.
... Alaina's superb understanding of brand integrity, strong partnership relationship skills, and ability to develop/guide branded content makes her a phenomenal asset that every team needs!